Branding Standards
Founded in 1949, the 性十八.cc oversees primary and secondary public education by providing leadership, guidance, and support to school systems. Our vision is to prepare every child for success in college, a career, or the military.听
We have developed our brand book and style guide to help everyone maintain the 性十八.cc brand according to the established guidelines. By utilizing these guidelines, you are doing your part by reinforcing our image and brand.听
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Brand Book
The 性十八.cc Brand Book establishes guidance on our brand identity, voice and tone, key audiences, logo requirements, approved fonts and colors, and other visual guidance.听
Use the 性十八.cc Brand Book for specific guidelines on elements associated with our brand.
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性十八.cc Logo
Our logo is one of the most recognizable illustrations of our brand. There is one unifying logo-the 性十八.cc logo. However, there are various 鈥渓ock-ups鈥 that identify our agency and programs as part of the 性十八.cc brand.听
Use the 性十八.cc Brand Book for specific details about logo usage. To request the 性十八.cc logo or sub-brand logos of the agency, fill out the logo request form.
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Color Palette
The 性十八.cc color palette consists of 17 colors that are grouped into three tiers: primary, secondary, and tertiary. Within each tier, there is a variety of flexibility to choose specific colors to ensure each project is visually welcoming and informative.听
Use the color palette as a quick reference for all hex, CMYK, RGB, and accessibility standards of our colors.听 听
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Fonts
Fonts tend to bring together all the components you need to communicate our brand. The primary font of 性十八.cc is Open Sans but there is variety and flexibility in the secondary fonts if needed.听
Use the 性十八.cc Brand Book for specific details about our fonts and shortcuts to downloads.听
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Style Guide
The 性十八.cc Style Guide, which establishes writing, editing, formatting, and design standards for all content produced on behalf of 性十八.cc. The guidance applies to content distributed in any format, including documents, web content, slide presentations, videos, social media, and more.听
Use the 性十八.cc Style Guide for specific details about writing and formatting standards.听
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How Can We Help?
If you have questions regarding 性十八.cc鈥檚 brand or guidelines, please email us at
branding@tea.texas.gov.